1. Choose your layout wisely. In general, the more you can customize the layout to your content the better. Stock layouts, especially ones with graphics, tend to shout “amateur”! You want readers to view you as a serious blogger.
Also, for most of our blogs, writing is the focus. Because we are showcasing our voice/knowledge/perspective/wit via text, text should be prominent our layouts. The text box should be given more than half the screen.
2. Consider how individuals read online. Reading online, due to backlit screens, is more difficult than reading a hard copy, print text. Try to avoid long paragraphs. Insert white space between paragraphs and add visual elements when you can. If you are writing a long blog post, consider subheads. Be conscious of the fact that many readers skim content online.
Also, take pity on your reader’s eyes. Use at least a 12-point font. Don’t choose a decorative text for the body (cursive fonts are especially difficult to read). Generally, a sans serif (without legs) font is recommended, such as Arial. Avoid putting a light text on a dark background.
3. Add a profile description and picture. Whenever a new person follows me on Twitter, I always look at their profile description and picture. If they sound interesting, I will then check out their Twitter feed. If they don’t, I quickly forget about them. The same goes for when someone subscribes to my blogs. Names also matter quite a bit. When I changed my Twitter handle from niestermika to theNMwriter, within a day I had a dozen new followers. Until I become a celebrity, the name “niestermika” isn’t going to generate much interest.
4. Take advantage of the medium. On your blog, take advantage of the ability to link, insert images, and embed videos. On Twitter, take advantage of how hashtags will make you visible in a search and attract viewers who are Tweeting on the same subject matter. You should add tags to your blog posts for the same reason.