We begin our new media writing journey with blogging and Tweeting, where success hinges upon on our ability to develop a distinct voice, to identify our audience, and to network. For example, there are thousands of cooking and lifestyle blogs online. To standout you need a unique lens, a fresh perspective, humor, or an innovative approach. Consider one of the most successful examples of a cooking and lifestyle blog, Pioneer Woman, which led to a show on the Food Network. She capitalized on the fact that she lives a lifestyle that most of us can only imagine on a large cattle ranch in Oklahoma. It has humor, tradition, and cowboys. Of course, not all of us are willing to market ourselves and our lives in that much detail.
“In Confessions, I post photos of cows, horses, and my four weird children…as well as frequent shots of my…
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The key shift between composing for a print environment and composing for a digital environment is the number of “modes” available to aid in the storytelling. Modes are different forms of expression: linguistic, visual, aural, spatial, and gestural. In the discipline of English, we are most familiar with the linguistic, the selection, arrangement, and delivery of words. I like to say to be a new media writer you need to be a jack of all trades and a master of one. For most of us, writing will be our “master trade.” The trick in new media writing is not relying solely, or too much, on our strongest and most comfortable form of expression.
While writing may be our strength, it may not always be the most effective mode. As the cliché goes, “A picture tells a thousand words.” Visuals can give viewers a more immediate understanding of a concept or situation. In addition, visual choices regarding size and color drives a viewer’s attention and shapes their understanding/perception of the message. Visual choices, not just linguistic choices, are a part of every paper we compose. For example, academic papers should look a particular way. We would not use pink Comic Sans for a font choice.
In conjunction with the visual is the spatial. Appearance and function often work together. The spatial mode involves the arrangement of a piece and how people move about it. This movement can be how someone opens and consumes a brochure, how we navigate a website, or even how we sit in a classroom. The rhetoric of place is a fascinating area of study if you are into architecture, landscaping, or urban design. However, in this class, we will mostly look at layout and navigation. When we move from a print environment to a web environment, the spatial mode also expands, as web texts are not isolated — they can easily connect to other texts via hyperlinks.
Another change as we enter the digital environment is the introduction of sound. Instead of reading an interview, we can hear an interview. As a standalone mode, sound allows stories to become more portable. I can listen to a podcast while I drive and do household chores. As a supplementary element, it brings personality/culture to the individuals and places featured. We can use music as a new way to express tone: this is serious, this is relaxing, etc. This can get us into trouble at times if the music we have chosen is not appropriate to the situation or editorializes the content in negative manner.
The final mode is the one that we will employ least in this class, the gestural. Unless you are delivering a monologue via your webcam, this won’t be a factor. The gestural is the way our bodies communicate: our expressions, our hand gestures, our posture, etc. If you are wondering an emoji could be counted as a gesture (I was), the answer is yes. At least, some scholars are arguing that they be considered as such. In this way, the gestural may find its way into your social media posts.
As you can see, we can express ourselves in many ways and can constructive meaning, at times, without even realizing it. In this class, we will be utilizing multiple modes whenever we construct a text. Our focus will not be on the technical aspects of page layout or audio editing; it will be on making good choices to create an effective, cohesive text where all the elements are appropriately selected and arranged.
For a more in-depth explanation of the five modes discussed, see: https://www.amazon.com/Writer-Designer-Making-Multimodal-Projects/dp/1457600455
For the past four semesters, I have had my students bring in self-representing artifacts as a vehicle of introduction, an object lesson on concrete versus abstract, and a conversation starter on how we all bring various skills, literacies, experiences, and perspectives to the classroom. For the #CLMOOC Make Cycle #1, I am testing out how well this works digitally. Of course, what I share will be based on my purpose, essentially why I am here and what has shaped me as an educator.
I always begin with place, as it is the infrastructure that both invisibly and visibly shapes our choices. Like video games, our childhood settings contained large amounts of procedural rhetoric—we understand what is possible by what is presented to us. My foundational setting is a farm in rural Michigan, a place of solitude, working class ethos, and little diversity. This foundation is a key influence in my maintenance of the public/private divide.
From a small age, I identified myself as a writer. I attempted my first novel in the fifth grade, a spoof of the Twilight Zone set in an elementary school. As I grew older, I kept two distinct separate modes of writing: a public one designed to entertain and a private one designed to reflect. They came together in junior high/high school in an angsty hand-written anthology of poetry, which could easily be mistaken for Taylor Swift songs today. Over the years, writing has allowed me to reflect, to entertain, to escape, to inform, and to discover. #whyIwrite
Today, I feel like I am again in front of the teacher’s desk with a poem, at the crossroad of public and private. My life is compartmentalized into various social media accounts for my professional and home life and nonacademic hobbies. I rarely share work with my full legal name and unfiltered image. Also, rarely do I engage in video chats or webcam videos. I prefer to hide behind a screen share. Due to my disposition, my web utopia was an asynchronous world full of avatars. Today’s web requires more of me, and I am working to become comfortable with that.
In the early 2000s, my multimodal storytelling skills were fairly cutting edge, thanks to my family’s early adoption of the home computer. Computers were still rare commodities, more commonly seen in sci-fi books than home living rooms in the late 80s, early 90s. Instead of the vivid blue graphical interface of today’s Microsoft Windows (version 17 or whatever), our IBM ran through DOS prompt commands. At the age of 10 I was typing out elaborate lines of code to eek out line drawings and shapes that were reminiscent of Spirograph creations. The most important skill I learned from my technological endeavors is discovery through play. I became a graphic designer mostly through hands-on trial and error. Later, as graduate student in rhetoric and composition, I found myself continuously drawn to new media ecologies. I became fascinated by the cultural ramifications of search engine algorithms, by the phenomenon of “going viral,” and by the potential for online activism. These explorations of the relationship between composition/ rhetoric, the public sphere, and technology are what gave me an edge when it came to job applications and put me on the tenure track.
Today, after years of academic study, I feel I have lost touch with the practical skills and evolving social media landscape. Last week, I finally downloaded Snapchat onto my phone, though I have yet to use it. What I hope to gain from #CLMOOC is a higher level of confidence and comfort in creating a more immersed and live public persona that utilizes the technology my student create, consume, and need to become literate in.
Today I experienced the collaborative, anything-can-happen wonder that is THATcamp. An “unconference” where all participants are potential presenters, THATcamp stands for The Humanities and Technology Camp. Instead of beginning with what we could potential present, we began by listing on a whiteboard what we wanted to know. Then we marked the topics we were interested in discussing. The most popular topics became the headings of the day’s six sessions.
The first session I attended discussed engaging students in an online environment. One of my colleague discussed how she sends her online students care packages in the mail. At one point in the semester, students send her back a postcard. She does this to add an element of “touch,” which she says students crave. I would call this an affective dimension, and it’s a strategy of engagement. In my face-to-face settings, students always comment on how well they come to know their classmates in a composition class, as opposed to more lecture-based disciplines. I assume this is why I have students who will attend all semester, even though they fail to complete any assignments outside of class. They find the community setting to be valuable or they simply have no other place to go from 12-2 on those days of the week (I have yet to quite figure it out). My interest was in how to move students away from the silo-based individualized instruction that often happens in online classes.
The second session I attended illustrated how Pinterest and Tiki-Toki could be used in history courses. As I thought about what students could “pin” in a composition class, aside from rules and exercises, I thought about memes and my thematic assignments regarding digital identity. For the timeline assignment, I thought not about historical events, but current events and my online journalism class. In particular I thought about the Freddie Gray’s arrest and subsequent events and came across an interesting timeline from the New York Times. This one is laid out in a linear fashion. However, a horizontal timeline could be layered, where you could have a layer containing the actions of the cops and government officials and a layer of protest activity. Thoughts to explore later…
For the final session, I co-presented my experiences designing and teaching digital story assignments. I love presenting this topic and looking at past student examples because it reminds me why overcoming student resistance and wrestling with technology is worth it in the end. The products speak for themselves, literally, that’s the beauty of digital stories. Here is one example: http://youtu.be/JY3s7RNMzqY
Academic scholars have drawn from various influences to understand the role selection and arrangement play in new media writing, such as Marcel Duchamp’s Green Box, Walter Benjamin’s Flaneur, and William Burrough’s cut up method. Geoffrey Sirc uses Duchamp’s Green Box collection of personal notes as inspiration to imagine “a compelling medium and genre with which to re-arrange textual materials–both original and appropriated– in order to have those materials speak the student’s own voice and concerns, allowing them to come up with something obscure, perhaps, yet promising illumination” (“Box Logic” 113). However, such things no longer need to be imagined. The idea of choosing and placing a variety of materials based on personal association is one of the most common uses of sites like Tumblr and Pinterest. The only difference is, unlike Duchamp’s box, these repositories are linked to a network of other boxes. How many high school seniors have a Pinterest board labeled “College,” where all their future goals, visions, and desires are stored, from possible majors to dorm room layouts? Like Benjamin’s vision of the modern flaneur, individuals online leisurely stroll through Pinterest boards and Tumblr and Twitter feeds that beacon like storefront windows. However, unlike the modern flaneur, there is often little reflection on what these collected cultural artifacts say or mean.
So what do we do with these fragmented materials? Jeff Rice draws from Burrough’s use of the cut up method to demonstrate how writers can appropriate material and use it in their own writing. Burrough’s work brings both a commentary on the oppressiveness of copyright and an approach to using juxtapositions and collections as a mode of invention:
It is experimental in the sense of being something to do. Right here write now. Not something to talk and argue about.
Greek philosophers assumed logically that an object twice as heavy as another object would fall twice as fast. It did not occur to them to push the two objects off the table and see how they fall. Cut the words and see how they fall. Shakespeare Rimbaud live in their words. Cut the word lines and you will hear their voices. (Burroughs)
Within Burrough’s cut-up method, individuals are writing with a sense of play in order to discover. They are learning through the experience of cutting up and assembling. Too often students think of learning as something that happens prior to writing. Using cut up and collecting methods to invent and understanding how juxtapositions or a collection of texts create meaning is another specific literacy skill needed to navigate and create rhetorically in new media ecologies.
Fair Use: The Modern Day Cut Up Method
The mastery of remix is using clipped pieces to create a different meaning than they had in their original form. The Daily Show does this when they cut up and remix news clips. The cut up and juxtaposition of clips tells a different story than the ones originally aired in newscasts. Usually it is to show the ineptitude of a news station, the hypocrisy of a politician, or the illogical viewpoint of a special interest group. This is why it is considered a transformative use.
Often when we add music to videos we are not thinking of a transformative use. We put romantic ballads over wedding videos and sad songs over photo montage tributes. Now, what if you had a wedding video juxtaposed with the song Papa Roach “Scars”? The song and the wedding video would mean something different together than they would apart. This is what a good remix does.
In my own example, I juxtapose clips of the TV show Community with videos from Delta College’s marketing department. I used the program WeVideo, which I loved until they began charging to upload videos to Youtube. So I won’t be doing my fine tuning in WeVideo, but starting again in Adobe Premiere. I wanted to create a video where I say nothing and let the edits tell the story. Here is the rough cut: https://www.wevideo.com/hub/#media/ci/257660886
In the past decade we have seen the emergence of Facebook, Twitter, Instagram, Pinterest, and Snapchat, which have reshaped the way we communicate and find information online.We’ve had to adapt and learn new programs in order to find friends, network, and get information. As new software, devices, Apps, cloud editors, and websites emerge, we must be able to find, test, and judge these new programs and tools to improve our productivity, entertainment options, and creative possibilities. This is just what we are doing for our first formal assignment in my New Media Writing class, the Technology Review.
In order to prep my students, I have made my own review of Superhero Workout and fell a little bit in love with Adobe Voice. Through Ipad screenshots, I was able to quickly make a little video to accompany my review. I do think I need some family shots of me working out with my tiny superheroes to add more character to the review, but I need to find us a set of matching superhero capes first.
The number one rule of App selection is know thyself — how do you like to work, study, cook, read, etc. Apps should augment your lifestyle and productions, in short make it easier to be the awesome person you were meant to be. As a working mom, I find it difficult to make time to go to the gym. I discovered, though, that I can do workouts with my children if there is a novelty involved. We each have our own stability ball and often roll around the floor trying to imitate the moves on Youtube workout videos. So when I stumbled upon the app Superhero Workout, I thought it could be another workout we could do as a family.
What initially drew me to the App was the name, as my son is an avid fan of The Justice League and dressed as Batman over Halloween. I initially thought I would be fighting crime, ala Wonder Women style, but I later read on the website that the premise is this: “Earth is under threat of invasion. You are pilot of the AEGIS One battlesuit, our last line of defence. Your workout isn’t just about keeping in shape – it’s about saving the world [sic].” The misspelling of the word “defense” does make me question the app designers’ attention to detail. Still, I hoped it would entertain me enough to minimize the agony of jumping jacks, mountain climbers, and other moves designed to torture my body.
For $4.99, it delivers some level of novelty, though not as much as I would like. It delivers the “super-hero” feel through overlaying standard exercise animations with an audio storyline. However, when you are panting through high knee jogs, it is hard to follow along with the mission details. The app designers, though, did a decent job coordinating the plot with the exercise sequence. For instance, when you are defeating whatever enemy is upon you in the story, you are also doing boxing moves. When it is nearing the end of the 25-minute workout, the mission shouts words of encouragement, asking that you not give up. Still, I find standard workout music (think Rocky soundtrack) is a better motivator than imagining I am “clearing out spores.”
While I did not have high expectations for the camera tracking feature, as this is an Ipad app not an Xbox Kinect game, the workout design made tracking even more difficult. For the standard workout, you needed to be able to use a wall, a chair, and stairs. Unless I constantly repositioned the IPad, and subsequently missed a few reps of the workout, some of my moves wouldn’t be tracked. This wasn’t a big issue for me, though, as I was doing the workout moves with a five year old and three year old at times, so I had already discounted the possibility of accurate rep and calorie count. Still, I think the tracking feature is a nice one to include in a fitness application. Tracking works well as a motivator. You feel watched in a way that you do not when you are going through a workout DVD. It’s not the same social pressure as not keeping up in a face-to-face physical fitness class, but it is something.
However, I did like that the game has set up a series of short workouts to choose from in addition to their “missions.” Times vary from 7-11 minutes, so you can do a quick general workout or several target area workouts. The mission workouts range from 16-25 minutes. My children could not keep up physically or mentally with a workout that long. Midway through our second mission workout, as we began jumping jack squats, my three year old stopped and said she couldn’t go on because she “lost her powers.” Later in the workout, amazed that I was still doing the moves, my five year old chanted, “Mama’s a superhero! Mama’s a superhero!” I found this to be the most motivating moment of the workout, as honestly, nothing makes me feel less superhero-like than a push up. The best part for our little family is the workouts that end with the Superman move, where you lay on the floor and simultaneously hold up your arms and legs, probably because this is the most superhero-like move.
Overall, this app motivated me to do exercise moves that I usually avoid. I like it doesn’t make me do a lot of repetitions of one move but constantly changes, usually switching moves every 30-60 seconds. This keeps me from getting bored or giving up when there is a move I particularly hate, such as burpees. I also like that there are 20 different missions and 46 different achievements you can obtain. It makes it as much a game as a workout. If I were to improve upon this game, I would add some graphical interludes during the missions instead of having it simply be an audio story. This would help orient me in the mission and make the experience more immersive. Something for Six to Start, the game designers, to consider as they work on their next game/exercise app.
1. Choose your layout wisely. In general, the more you can customize the layout to your content the better. Stock layouts, especially ones with graphics, tend to shout “amateur”! You want readers to view you as a serious blogger.
Also, for most of our blogs, writing is the focus. Because we are showcasing our voice/knowledge/perspective/wit via text, text should be prominent our layouts. The text box should be given more than half the screen.
2. Consider how individuals read online. Reading online, due to backlit screens, is more difficult than reading a hard copy, print text. Try to avoid long paragraphs. Insert white space between paragraphs and add visual elements when you can. If you are writing a long blog post, consider subheads. Be conscious of the fact that many readers skim content online.
Also, take pity on your reader’s eyes. Use at least a 12-point font. Don’t choose a decorative text for the body (cursive fonts are especially difficult to read). Generally, a sans serif (without legs) font is recommended, such as Arial. Avoid putting a light text on a dark background.
3. Add a profile description and picture. Whenever a new person follows me on Twitter, I always look at their profile description and picture. If they sound interesting, I will then check out their Twitter feed. If they don’t, I quickly forget about them. The same goes for when someone subscribes to my blogs. Names also matter quite a bit. When I changed my Twitter handle from niestermika to theNMwriter, within a day I had a dozen new followers. Until I become a celebrity, the name “niestermika” isn’t going to generate much interest.
4. Take advantage of the medium. On your blog, take advantage of the ability to link, insert images, and embed videos. On Twitter, take advantage of how hashtags will make you visible in a search and attract viewers who are Tweeting on the same subject matter. You should add tags to your blog posts for the same reason.